10 Common Networking Mistakes

10 Common Networking Mistakes

The professionals who are admired the most by their peers, are the ones who are great career advisors to the people in their networks.

To become the "go to" professional in your network, take care to avoid the following mistakes:

1) The "WIIFM" Mindset.
Having a "What's in it for me?" mindset will no only brand you as an amateur networker, but will make a lasting negative impression.

2) Not recognizing potential leads for your network.
Most professionals, when asked, cannot describe their clients' ideal customers.

3) Expecting an immediate quid pro quo.
Avoid the mindset of, "This person owes me." Remember, networking is a long-term process - your good deeds will pay off in time.

4) Failing to thank both attempted and successful referrals.
Don't become so busy with the new project you just landed from the referral you received, to thank the one who sent it to you.

5) Making reckless or low quality referrals.
A low quality referral will reflect negatively on you. Don't forget to follow up with both parties to see if they were happy with the introduction.

6) Not proactively promoting other people's services.
When you see an opportunity for someone in your network, and they are unavailable, instead of thinking, "Too bad they aren't here for this." take the time to market their service for them.

7) Failing to take time each week to help others.
I'm not talking about attending more networking meetings. Instead, I'm suggesting you keep the mindset of "being of service" to those in your network. E.g., If you read an article about a new development in a clients' industry - take the time to send the article to them with a short note.

8) Thinking short-term.
Too often professionals think they should only join groups that will bring business quickly. Expand your horizons - join social groups that match your interests. If you love riding Harleys, join a Harley Owners' group.

9) Not forming cross-network alliances.
For example, a local attorney who is married to a foreign national was frequently asked if he knew any immigration lawyers. After some time, and several missed opportunities, he developed a cross-referral arrangement with a local immigration attorney.

10) Making no effort to help people manage their careers.
If you want to make a friend for life, just spend time with someone who is "in transition" from one job to the next.

The Coach's questions -
Think of your top ten clients, can you describe an "ideal" lead for their businesses?

Have you ever written an unprompted letter to benefit someone in your network?